This campaign was all about capturing the electric energy of the WWE universe—specifically the cultural moment around WrestleMania—and translating that into real-world engagement that felt bold, shareable, and unforgettable. With WWE’s move to Netflix marking a major shift in how fans access their favourite content, our task was to amplify that announcement while turning fan buzz into tangible action in-store and online.
We set out with five clear objectives:
From Westfield Stratford to Edinburgh St James, fans walked into high-energy retail spaces transformed into immersive WWE x Netflix zones. At the centre: a WWE Championship Title just waiting to be lifted. Snap a photo, share it with #WWEWinWithPriority, and you were in with a shot of winning your very own replica title — or even a trip to WrestleMania in Las Vegas.
Add in a layer of branded treats, surprise-and-delight vouchers, dynamic digital content, and a team of on-the-ground brand ambassadors bringing the energy—and this activation became more than just a moment; it became an experience.
While hospitality is often seen as a ‘quick win’ or a surface-level marketing tool, when executed thoughtfully, it can be incredibly powerful. In this campaign, hospitality wasn’t just an add-on, it was a core engagement driver. From themed giveaways to playful pick-and-mix and instant win vouchers, these tangible, light-touch moments delivered quick gratification and real joy. They created an environment that felt instantly rewarding, shareable, and above all, fun.
By combining sensory engagement with brand storytelling, digital touchpoints, and human interaction, we transformed simple gestures into high-impact brand love.
To supercharge footfall during WWE’s London takeover, we ran a targeted digital campaign for one weekend only, geo-fenced around The O2 Arena. Local fans were nudged towards the experience through paid media, making sure we maximised momentum when excitement was at its peak.
Final performance metrics for the digital push are incoming — we’ll update with full data soon.
The activation is still live — full results will be even stronger once it wraps. Watch this space for an update!
Creating for two iconic brands—each deeply rooted in entertainment and fan culture—meant working with clarity, strategy, and creative precision. Every element, from dynamic screen content to competition journeys, was carefully crafted to align with brand values, excite audiences, and deliver tangible results.
One of the key challenges was navigating the creative complexities of working with multiple layers of licensed intellectual property. Ensuring brand fidelity while pushing for bold, original executions required close collaboration, clear approvals, and a deep understanding of both brand worlds.
This was about building trust, moving fast, and showing up with ideas that not only made strategic sense for each brand—but delivered real magic for their fans.
Whether you’re a global streaming platform, an events-led brand, or simply looking to connect with culture in a more meaningful way, this activation proves how powerful the right experience can be. It demonstrated how to:
Transform physical retail into content-ready fan spaces
Seamlessly integrate physical and digital to amplify reach
Tap into fandom in a way that feels authentic and emotionally resonant
Deliver smart, scalable creative that flexes across multiple brand identities and IP layers
This wasn’t just about showing up—it was about showing up in the right way, with the right ideas, for the right audience.
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Sonic x O2 Priority: High-Speed Fandom Meets High-Street Retail
