Our approach to tackling this challenge began with thorough research, delving into the preferences and expectations of our target audience. We crafted detailed customer personas to understand the aspirations and desires of prospective students seeking sophisticated accommodation. Recognising the need for a youthful and aspirational brand, we devised a strategy to set Moorfield’s offering apart from the competition.

To implement our strategy, we developed a visually striking treatment that combined vibrant colours and contemporary design. Our use of trend-led photography reinforced the aspirational nature of the brand, creating a connection with the target demographic. Crucially, we ensured the accessibility of the brand across channels that resonated with our audience, ensuring a seamless and engaging experience.