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How insight-driven creativity marketing makes in-store storytelling feel truly human
At TCC, we believe creativity connects best when it’s personal. That’s why we don’t just build activations—we build stories shaped by audience insight, activated through bold creative marketing, and designed to drive both footfall and feeling.
From fandom-fuelled selfies to hyper-local gifting, here’s how we’ve helped brands bring their messages to life in truly personal ways.
Turning everyday chaos into calm, connected moments
When we launched Google’s Pixel 9 Pro in-store, we didn’t focus on features. We focused on feelings. Our research showed that people buy tech when it aligns with their daily routines — not just specs. So we created a lifestyle-led journey through real-life scenarios like: “Running Late?”, “Heading Abroad?”, or “On a Self-Care Day?”
A custom vinyl floor path transformed each store into a life map, showing how the Pixel could play a role in every moment. The approach saw 80% of visitors engaging across multiple touchpoints, turning browsing into a brand-led experience.
Bringing Hyper-local to the High Street
Retail is more than transactions—it’s trust. That’s why our work with O₂ was rooted in community insight. We tapped into regional identities, local culture, and customer behaviour patterns to design stores that felt like a reflection of their neighbourhoods.
Visitors discovered thoughtful gifts sourced locally, immersive digital storytelling walls, and even hospitality experiences built around regional tastes. The results?
- 3M+ impressions across digital & OOH marketing campaigns
- 36% uplift in weekend footfall vs. previous store
- 2,942 tracked store visits from digital ads
- 449% CTR uplift on native ads
- 52.38% store visit conversion from 18–24s on opening day
- 50 goodie bags gone in 30 minutes
This wasn’t just brand activation. It was brand belonging.
Where gamified discovery = next-level product immersion
Tech can feel distant. So we brought it closer—with a game.
To support the launch of the Samsung Galaxy S24 Ultra, we created an immersive, neon-lit runner experience inside flagship stores. Visitors stepped into a digital world where they unlocked features of the device through movement, gestures and play.
A live leaderboard made it competitive. A £1,000 Virgin Holidays prize made it worthwhile. And a 94.4% sales uplift in flagship stores made it a standout case for experiential marketing ROI.
Designing for fandom—loud, proud, and made for sharing
When fandoms show up, they show up loud – and we made sure the WWE x Netflix in-store takeover was built for exactly that.
Our audience research revealed a core group of digital-native superfans who craved social shareability, bold visuals, and interactive moments. So we gave them immersive tunnels, oversized posters, and selfie stations designed to go viral. It wasn’t just a visit—it was a moment made to be shared.
This activation wasn’t subtle—and that was exactly the point.
Pro photography, no studio required
The HONOR 200 Pro promised studio-level portraits. So we built an in-store experience to match.
We created fully lit selfie stations, pro-makeup setups, and an interactive portrait journey that allowed any shopper to become the star. Our focus was on accessibility—empowering visitors to take content-creator-level photos regardless of skill.
This was an experience made especially for content-curious creators, Gen Z shoppers, and mobile-first consumers who want results now.
- More than 150 portraits were taken
- A total of 1,674 store visits were tracked
- Over 344,500 impressions were generated from our digital marketing campaigns
- Correspondingly, the client saw a 41% conversion rate as a result of the highest-performing digital marketing campaign
Two audiences. One seamless, AI-powered experience.
To showcase Galaxy AI, we built an immersive in-store experience anchored by the world’s first AI bistro: Felippé & Fauld. Visitors chatted with Ai’mon, our voice-activated AI waiter, to explore features like Live Translate, Photo Assist and Note Assist—while ordering cappuccinos and entering to win a trip to Paris.
Flip users explored fashion-led content creation, while Fold users discovered multitasking and productivity tools—each tailored, but unified in execution.
Result:
128% uplift in store visits during hospitality days, 2.21x CTR benchmark lift, and 361 Paris competition entries.
Creativity that connects and converts
Whether it’s fandom, footfall, or futureproofing your brand experience, we find the story behind the shopper—and turn it into something unforgettable.
