The launch of the new Google Pixel 9 range needed celebrating in a way that customers wouldn’t forget. It needed to be educational and immersive, differentiating the devices and highlighting their cutting-edge new features.
“What made this launch so special was the way it related to every single visitor and their lifestyle. It was inevitable for the visitor to envision their life with the product, and made it impossible for them not to relate to the features’ benefits.”
– Harriet Barley, Digital Growth Manager, TCC
We wanted to target customers across multiple channels and touchpoints, including digital and in store to create a lasting impression.
We wanted to ensure that the in-store launch experience was energetic, educational, and entertaining all in one, and came up with the Pixel Path experience – an interactive floor vinyl path which took the viewer on a journey to learn about the features of Gemini AI firsthand. From the start of the Pixel path, customers walked through a typical day’s experiences—from planning a trip, sending emails, and posting on social media—each highlighting where Gemini AI could help make these daily activities easier and quicker. Designed using the Gemini and device colours, the experience was a full immersion into the world of Google.
To further highlight how Gemini AI can improve customers day-to-day productivity, we put together a bespoke retro fridge stocked with various foods. Customers were encouraged to use the Pixel 9 Pro device to take a photo of the food props and ask Gemini what they could make for dinner with what they had.
To top it off, running throughout the store were multiple entry points to a bespoke competition where customers could win a £500 prize of their choosing.
The result was an energetic and unforgettable store experience. The installations, demos, and food theatre immersed customers into a more efficient day-to-day life, encouraging customers to vividly envision a life with Gemini AI. The message was powerful: the Google Pixel 9 with Gemini AI will be your own personal assistant in your pocket.
“The Pixel Path was a great execution as the customer journey was laid out in front of them. By following the path, customers would experience all that the Pixel 9 range and Google Gemini has to offer. Coupled with interactive demos, including a disruptive retro fridge where customers could ask Gemini what to make for dinner, this activity really gave customers a full interactive experience.”
– Luke Anderson, Senior Account Manager, TCC
