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A Fresh Start, Made With You in Mind
Spring brings new energy, and this season, we’ve channelled that into a refreshed digital experience — built with you at the heart of it.
We know the best ideas land when they’re easy to explore, when insight meets creativity, and when every interaction feels just that little bit more personal. That’s exactly what our new website aims to do: make it easier for you to find the thinking, ideas, and inspiration that matter most to you.
From intuitive navigation to content shaped around how you work and what you’re curious about — this is more than a visual update. It’s a more human, insight-led space that reflects how we’re helping brands connect through creativity.
Built Around You – Why UX Matters More Than Ever
Marketing—whether digital or physical—today isn’t just about building experiences — it’s about making them personalised and intuitive.
That’s why we’ve taken a fresh approach to how our site works, feels, and flows. We’ve designed it to reflect how we browse, discover, and think — with more emphasis on behaviour-driven journeys and intuitive interactions.
Three Marketing Trends We’re Keeping Close This Season
1. Behaviour-led segmentation
Forget traditional personas — we’re interested in the why. Understanding decision-making drivers is helping us craft marketing campaigns that feel more personal, more relevant, and more effective.
2. Omnichannel storytelling
Audiences move seamlessly between platforms, so brands need to follow suit. We’re focusing on connected narratives that feel consistent across every touchpoint — from homepage to high street.
3. UX as brand storytelling
Design and content aren’t separate disciplines — they’re two sides of the same story. How your site feels is how your brand is remembered. Every interaction is a moment of truth.
These aren’t just observations. They’re principles that are actively influencing how we plan, create, and deliver work for clients — and how we’ve approached our own platform too.
Behind the Scenes: More Than A Makeover
Our new site wasn’t born from a single idea — but from a deep dive into data, behaviour, and audience insight.
From segmentation analysis and SEO audits to keyword mapping and on-site behaviour tracking, we used data to shape every decision. What people search for, how they navigate, what holds their attention — it all played a role.
This wasn’t about guesswork or surface-level design. It was about creating a platform grounded in strategy: structured around how people actually engage, optimised to meet their needs, and flexible enough to evolve as those needs change.
