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Here at TCC, we encourage our people to take inspiration days—to go and experience something that’s been on their bucket list.
Christian, our Art Director, took an inspiration day to The Moco Museum—one of London’s newest art galleries. Here’s how it went!
“The Moco Museum was a huge inspiration behind our latest campaign for Samsung. I realised how powerful art and the gallery setting is for inviting audiences in, captivating them, and explaining a concept to them.”
Christian Field, Art Director, TCC
For my TCC Inspiration Day I visited the Moco Museum, one of London’s newest art galleries. It’s home to modern, contemporary, and immersive digital art from some of the world’s most popular and commercial artists of the past century, including the likes of Damien Hirst, Kaws, Banksy, Picasso, Emin, Koons, Basquait, and Warhol.
Details that stood out
Moco has earned a stellar reputation worldwide, with sister museums in Barcelona and Amsterdam (the perfect venue for my next TCC inspiration Day I think?) and together they’ve already racked up over five million visitors, including Barack Obama, Dua Lipa, and Steven Spielberg.
If you’re not used to visiting art galleries – don’t worry, the space is spread over three floors, very laid-back and all about exploring at your own pace. If you want, you can just stroll around, taking in the multi-coloured, eye-popping artwork and sculptures (including a full-sized, crystal-studded Porsche 911). However, if you want to delve a little deeper and learn more about the artists’ influences and their individual stories, you can easily do that too.
Back in the late 90’s, I visited The Sensations Exhibition, curated by Charles Saatchi, at The Royal Academy of Arts, which featured works of young upcoming British artists. (There’s actually a superb documentary on BBC iPlayer called ‘Sensationalists: The Bad Girls and Boys of British Art’ which is well worth a watch if you get the chance). Whilst having its similarities, Moco definitely communicates and delivers its pieces of art in far friendlier and fun manner, to a wider-ranging, family-friendly audience, more akin to its visitors of today’s world.
Entrance and historical context exhibit: where memories begin
Art aficionados will strongly disagree, but according to the founders of Moco, Instagram is now vital to art galleries and to museum culture in order to bring in younger audiences, and they believe that their new contemporary art space does exactly this.
I was happily surprised—the museum was a lot bigger than I had thought, and there’s plenty to see. Plus, it didn’t feel cramped. I visited on a Monday, it wasn’t too busy with visitors either, so I was able to take my time and enjoy the experience at my own pace.
I guess I’ll be pressed to share my favourite piece on show with you, but I’m not going to do that – instead I’ll leave you with a quote to ponder over which I found particularly refreshing, by the Artist Daniel Arsham: “The work is never about something specific, it’s always an invitation to think about things.”
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