We’re starting 2026 as we mean to go on at TCC, after taking home two awards at last week’s 2025 FMBE Awards – recognising the effectiveness and creativity of our retail and in-store work.
We picked up Silver in the Most Effective Retail Experience category for our Netflix x O2 Priority collaboration, Wednesday, and Bronze in Most Effective In-store Marketing for Galaxy Runner – our AI-powered retail experience for the Samsung Galaxy S24 Ultra.
Both projects reflect our belief that when retail experiences are immersive, intuitive and entertaining, they don’t just look good, they deliver real commercial impact.
“The team deserve every nomination”
Dawn Nottley, Client Services Director, TCC
Silver Winner – Most Effective Retail Experience
Step into Nevermore with Netflix x O2 Priority
To celebrate the launch of Wednesday Season 2, Netflix and O2 Priority challenged us to extend fandom beyond the screen and into the real world. And this is what we delivered:
We transformed O2 Priority spaces into Nevermore Academy, inviting fans to step inside the dark and distinctive world of the show. From gothic photo moments inspired by Wednesday’s dorm room, to yearbook portraits, themed competitions and theatrical treats, every element was designed to be immersive, tactile and highly shareable.
The experience was supported by targeted digital activity to drive footfall, while Angel weekends and trained retail teams ensured the activation translated into meaningful in store engagement.
The results showed the power of physical fandom experiences.
- Over 650 in store photos were taken
- More than 1,200 QR scans were recorded
- The campaign drove over 1,100 tracked store visits from paid media alone
- Organic social content reached international fan communities, with visible uplift in dwell time across flagship locations
This Silver win recognises the campaign’s ability to turn cultural anticipation into measurable retail impact.
Bronze Winner – Most Effective Instore Marketing
Galaxy Runner for Samsung Galaxy S24 Ultra
Galaxy Runner was created to launch Samsung’s Galaxy S24 Ultra in a way that made advanced AI features accessible, engaging and fun within a retail environment.
Working with Samsung and Virgin Media O2, we developed a first of its kind AI-powered instore gaming experience. O2 Inspire Zones were transformed into neon lit hybrid arcade spaces, with a bespoke racing game built entirely around Galaxy S24 Ultra features such as Circle to Search, Live Translate, Night Mode and Zoom.
The game mechanic encouraged replay and dwell time through competitive leaderboards and a connected prize draw, while additional touchpoints like the Postcard Lingo Live Translate experience helped demystify complex technology in simple, playful ways.
The campaign delivered exceptional results:
- Participating stores saw a 94.4 percent sales uplift versus national averages
- Footfall doubled against industry benchmarks
- Over half of players actively entered the competition.
- Digital activity achieved a 19.54 percent conversion rate, far exceeding retail borrowing norms
This Bronze award recognises Galaxy Runner as an example of how experiential instore marketing can directly influence sales and brand perception.
Proud of the work, excited for what’s next
Winning two awards across different categories is a testament to the talent of our team and the strength of our client partnerships. Whether we’re building immersive fandom worlds or translating cutting edge technology into playful retail moments, our focus remains the same…
Create experiences that connect through creativity and deliver results.
Curious about how experiential retail could work harder for your brand? Let’s talk.
