THATCHAM RESEARCH
Showcasing the history and contributions of Thatcham Research
Branding | Digital
The challenge
For half a century, Thatcham Research have worked to make motoring in the UK as safe as possible. They wanted to celebrate their 50th anniversary with a campaign that showcased the critical role they played in the history of vehicle safety.
The solution
We had recently given Thatcham Research a complete brand refresh. So, this campaign had to be in keeping with that and ensure they carried on acting like a leader. Thanks to electrification, connectivity and automated driving, the cars we drive are going to change more in the next five years than have over the past 50. So, as much as our campaign had to showcase their past, it had to demonstrate their stance for the future.
The result
Our campaign, ’50 Years Driving Change’ showcased and celebrated Thatcham Research’s longevity as an industry thought leader. It looked back at iconic moments over the decades and looked forward at what was to come. And what Thatcham Research were going to do about it.
