Moorfield Group

Moorfield Group asked us to develop a bold identity for their standout Build to Rent project in Salford Quays, two striking waterfront towers targeting young, ambitious professionals. Our research highlighted three core ideas:

• the powerful duality of the towers
• the lifestyle of Manchester’s rising urban achievers
• and the architectural harmony of form and function.

These insights led to the name “Duet”, a concept that inspired the entire branding system. Visually, monochrome blocks and gradient overlays reflected the towers’ geometry and unity; verbally, clean, confident language projected ambition and modernity. The result was a distinctive, aspirational identity that elevated the development’s presence in the city while resonating with its future residents.

Project scope

• Project management
• Photography
• Styling
• Design
• Copywriting