SAVILLS INVESTMENT MANAGEMENT
Rent Easy, Live Better: Creating a Brand Identity
Branding | Digital Marketing
The challenge
Set within the growing community of Alconbury Weald, The Hawkings is a collection of new build homes available exclusively for rent. With the development located on a former RAF base, there was a unique opportunity to craft a brand that not only reflected its aviation heritage but also resonated with modern renters. The challenge lay in building awareness, trust and appeal in a relatively new residential location—requiring a brand identity and marketing approach that balanced lifestyle aspiration with local relevance and rental ease.
The solution
Having worked in partnership to successfully launching Pioneers, we were entrusted with creating the brand, visualising digital strategy and managing ATL. Our team designed a fresh, modern logo incorporating hawk wings, sky views, and colours to pay homage to the development’s RAF roots. The versatile design elements were repurposed across multiple channels to maintain a consistent brand identity.
We provided consultative support and implemented a full 360 digital strategy, including full web redesign and launching socials, developing a comprehensive social media strategy.
“Rent easy, live better” was created to emphasise the simplicity and convenience of renting at The Hawkings. Our team produced a range of engaging iconography that could be utilised across various platforms to keep content fresh and appealing.
The result
The Hawkings campaign achieved excellent results, with META adverts successfully engaging a relevant audience in the Alconbury Weald area who were interested in renting. The strong engagement on social media and the effective marketing strategies led to the successful rental of the properties. The Hawkings development has become a thriving community, with Allsop establishing a strong presence in Alconbury Weald.
